Winback campaigns

Retention doesn’t stop at cancellation

Reach customers after churn with targeted re-engagement campaigns built on customer context, exit insights and measurable outcomes.

Trusted by high-volume subscription businesses

Intelligent winbacks for serious retention teams

Re-engage the right customers

Prioritize high-value customers and the most likely to return with segments based on MRR, churn reason, tenure and more.

Personalize with context

Defy generic. Deliver unique winback incentives, messaging and sequences based on billing, CRM/CDP and cancellation data.

Measure, iterate and optimize

Track reactivated MRR, offer acceptance and performance across customer segments to understand what works and continuously refine your approach.

Connect winbacks to your retention system

Use cancellation insights, billing data and integrated customer profiles to coordinate winback campaigns with your complete retention strategy.

Flexible automation for every winback strategy

Build automated re-engagement sequences with the logic, timing, offers and branching your retention strategy requires.

How it works

Connect your subscription data

Integrate your billing platform, CRM/CDP and other customer data sources to understand who canceled, why they left and how to segment them.

Design targeted winback sequences

Create personalized messaging, incentives and branching based on customer value, churn reason, likelihood to return and more.

Launch, measure and improve

Publish campaigns that work automatically with your billing platform. Track reactivations, offer performance and retained revenue to continue optimizing.

Winback campaign FAQs

What is a winback campaign?

A winback campaign is a targeted re-engagement sequence designed to bring former customers back after they cancel. For subscription businesses, effective winback campaigns often use cancellation reason, customer value, tenure, plan type and offer history to determine which message or incentive a former subscriber should receive.

How are ProsperStack winback campaigns different from regular email campaigns?

Generic email campaigns usually treat churned customers as a broad list. ProsperStack winback campaigns are built around subscription and cancellation data.That means you can segment customers by value, churn reason, billing status, lifecycle stage and other customer attributes — then personalize offers, timing and messaging based on those signals.

Which subscription billing platforms does ProsperStack integrate with?

ProsperStack integrates with major subscription billing platforms, including Stripe, Chargebee, Recurly, Bold, Braintree, Maxio, Naviga, OpenPay, Ordergroove, Paddle, Recharge, Stay AI, Sticky.io and Submarine. Feature support varies by platform.

What data can I use to segment winback campaigns?

You can segment winback campaigns using data from your billing platform, CRM/CDP and other integrated systems. Common segmentation fields include plan type, MRR, LTV, churn reason, subscription tenure, customer sentiment, prior offer exposure, product usage and likelihood to return.

Can winback campaigns use cancellation flow data?

Yes. Cancellation data helps make winback campaigns more relevant. When you understand why a customer canceled, you can build more targeted re-engagement campaigns after cancellation.