Winback campaigns
Retention doesn’t stop at cancellation
Reach customers after churn with targeted re-engagement campaigns built on customer context, exit insights and measurable outcomes.
Trusted by high-volume subscription businesses
Intelligent winbacks for serious retention teams
Re-engage the right customers
Prioritize high-value customers and the most likely to return with segments based on MRR, churn reason, tenure and more.
Personalize with context
Defy generic. Deliver unique winback incentives, messaging and sequences based on billing, CRM/CDP and cancellation data.
Measure, iterate and optimize
Track reactivated MRR, offer acceptance and performance across customer segments to understand what works and continuously refine your approach.
Connect winbacks to your retention system
Use cancellation insights, billing data and integrated customer profiles to coordinate winback campaigns with your complete retention strategy.
Flexible automation for every winback strategy
Build automated re-engagement sequences with the logic, timing, offers and branching your retention strategy requires.
How it works
1
Connect your subscription data
Integrate your billing platform, CRM/CDP and other customer data sources to understand who canceled, why they left and how to segment them.
2
Design targeted winback sequences
Create personalized messaging, incentives and branching based on customer value, churn reason, likelihood to return and more.
3
Launch, measure and improve
Publish campaigns that work automatically with your billing platform. Track reactivations, offer performance and retained revenue to continue optimizing.
Build a more complete retention system
Reduce churn at every stage of the customer lifecycle with integrated retention tools designed to work together.
Cancellation flows
Reduce avoidable churn with personalized retention experiences at the point of cancellation.
Upgrade your cancel button
Revenue recovery
Resolve payment failures and reduce passive churn with targeted dunning and personalized offers.
Recover failed payments
Conversion incentives
Convert more free users to paid with personalized incentives.
Optimize your funnel
Autopilot offers
Automatically identify and prioritize the retention offers that drive the most long-term revenue.
Explore AI Autopilot
Winback campaign FAQs
What is a winback campaign?
A winback campaign is a targeted re-engagement sequence designed to bring former customers back after they cancel. For subscription businesses, effective winback campaigns often use cancellation reason, customer value, tenure, plan type and offer history to determine which message or incentive a former subscriber should receive.
How are ProsperStack winback campaigns different from regular email campaigns?
Generic email campaigns usually treat churned customers as a broad list. ProsperStack winback campaigns are built around subscription and cancellation data.That means you can segment customers by value, churn reason, billing status, lifecycle stage and other customer attributes — then personalize offers, timing and messaging based on those signals.
Which subscription billing platforms does ProsperStack integrate with?
ProsperStack integrates with major subscription billing platforms, including Stripe, Chargebee, Recurly, Bold, Braintree, Maxio, Naviga, OpenPay, Ordergroove, Paddle, Recharge, Stay AI, Sticky.io and Submarine. Feature support varies by platform.
What data can I use to segment winback campaigns?
You can segment winback campaigns using data from your billing platform, CRM/CDP and other integrated systems. Common segmentation fields include plan type, MRR, LTV, churn reason, subscription tenure, customer sentiment, prior offer exposure, product usage and likelihood to return.
Can winback campaigns use cancellation flow data?
Yes. Cancellation data helps make winback campaigns more relevant. When you understand why a customer canceled, you can build more targeted re-engagement campaigns after cancellation.
