The retention platform to reduce Maxio churn
Personalized cancellation experiences, measurable retention outcomes and coordinated lifecycle campaigns for Maxio.
Trusted by high-volume subscription businesses
Every cancellation is a retention opportunity
Measure, test and optimize the cancellation moment with ProsperStack + Maxio.
Tailored experiences
Use Maxio data and customer context to personalize cancellation flows and retention offers.
Performance optimization
Continuously improve retention with A/B testing, reporting and AI Autopilot.
Churn intelligence
Collect exit feedback, analyze with connected AI and surface actionable insights.
Retention at scale
Coordinate cancellation flows, winbacks and conversion.
We love the ability to collect feedback and segment our customers. Now we can offer resources that truly solve our customers’ problems so they don’t have to cancel.
Rachel Mullins
Customer Success Manager
High-performance cancellation flows for Maxio
Respond to churn with personalized experiences
Increase relevance, increase results. Adapt offers, messaging and flows using Maxio data alongside context from your CRM/CDP and other integrated systems.
Optimize retention performance
Test cancellation experiences, compare outcomes across subscriber segments and use AI Autopilot to prioritize higher-performing offers over time.
Understand why subscribers leave
Capture exit feedback associated with MRR, LTV, plan and tenure to identify churn drivers and focus retention efforts where they matter most. Connect your AI agent for custom analysis.
Extend retention across the lifecycle
Use shared Maxio and cancellation data to coordinate cancellation flows, winback campaigns and conversion incentives as part of a unified retention program.
How ProsperStack helps reduce Maxio churn
1
Connect Maxio and your customer data
Pull Maxio subscription and billing data into ProsperStack. Add CRM/CDP and behavioral data for a more complete view of each subscriber.
2
Design targeted retention experiences
Create surveys, deflections and offers tailored by plan, value, tenure, cancellation reason and other customer attributes.
3
Sync retention actions with Maxio
Automatically apply accepted offers and subscription changes in Maxio, with controls that support your retention strategy.
4
Measure, learn and improve
Track retained customers and revenue, compare performance across cohorts and use experimentation and AI Autopilot to continuously optimize outcomes.
Build a more complete retention system
Reduce churn throughout the customer lifecycle with integrated retention tools.
Cancellation flows
Reduce avoidable churn with adaptive retention experiences at the point of cancellation.
Explore cancellation flows
Winback campaigns
Drive customer re-engagement with personalized winback campaigns built for long-term retention.
Re-engage former customers
Conversion incentives
Convert more free users to paid with personalized incentives.
Optimize your funnel
Autopilot offers
Automatically identify and prioritize the retention offers that save the most long-term revenue.
Explore AI Autopilot
Maxio churn reduction FAQs
How does ProsperStack work with Maxio Advanced Billing?
Maxio remains your billing and subscription system of record, while ProsperStack adds a retention optimization layer at the cancellation moment. With ProsperStack, you can use Maxio customer and subscription data to tailor cancellation experiences, capture structured feedback, measure and optimize performance and apply configured retention or cancellation actions back to Maxio.
How is ProsperStack different from the Maxio Billing Portal?
The Maxio self-service Billing Portal allows subscribers to manage plans, payment methods and other account details; it can also process immediate, end-of-period or scheduled cancellations and collect churn reason codes. ProsperStack is a retention optimization platform anchored at that cancellation decision, adding targeted multi-step experiences, customer segmentation, A/B testing, AI Autopilot and outcome measurement.
How do I add ProsperStack to a Maxio-powered SaaS product?
Connect your Maxio account to ProsperStack, then embed the ProsperStack snippet in your application. See the documentation for implementation details.
What Maxio data can I use to personalize cancellation experiences?
ProsperStack makes supported Maxio data available automatically, including recurring revenue and lifetime value, subscription status and tenure, billing dates, past-due status and more. Refer to the technical details section below.
Can Maxio cancellation data inform winback campaigns?
Yes. You can use Maxio subscription and customer context alongside cancellation reasons, survey responses and offer history to target and personalize winback campaigns in ProsperStack.
Does ProsperStack replace Maxio's retries and dunning?
No. Maxio Advanced Billing manages payment retries and dunning schedules; ProsperStack complements these features with targeted recovery communications and retention context.
Technical details
Retention platform
Cancellation flows
Winback campaigns
Conversion incentives
Autopilot offers
MCP server
Customer portal
Offers
| Coupon | Percentage and fixed amount; one-time, time-limited or indefinite duration |
| Change plan | Immediately or at the end of the billing period; supports proration and coupon application |
| Trial extension | |
| Pause subscription | For a fixed duration or indefinitely |
| Modify subscription | Immediately or at the end of the billing period |
| Custom |
Customer segmentation properties
| Subscriber | Active offer ID, Active subscription count, ARR, Cancel reason, Cancel reason code, Days since saved, Email address, First name, Last name, LTV, MRR, Paid invoices, Saved date, Shipping location, Status, Subscription plan IDs |
| Subscription | Active coupon ID, ARR, Billing location, Cancel reason, Cancel reason code, Component IDs, Component names, Discount fixed amount, Discount percentage, Duration (days), Is free trial, Is past due, LTV, MRR, Next billing date, Paid invoices, Shipping location, Status, Trial days, Trial end date, Trial start date, Will renew |
| Products | Product IDs, Product names |
| Plans | Plan IDs, Plan interval counts, Plan intervals, Plan names, Plan quantities |
Roll20 reduced customer churn with insights from ProsperStack
We now have a real-time look into reasons for cancellation so we can react quickly and significantly reduce churn. We wouldn't have been able to build that capability internally.
Clay Reimus
Director of Growth & Analytics
