The retention platform to reduce Recurly churn
Personalized cancellation experiences, measurable retention outcomes and coordinated lifecycle campaigns for Recurly.
Trusted by high-volume subscription businesses
Every cancellation is a retention opportunity
Measure, test and optimize the cancellation moment with ProsperStack + Recurly.
Tailored experiences
Use Recurly data and customer context to personalize cancellation flows and retention offers.
Performance optimization
Continuously improve retention with A/B testing, reporting and AI Autopilot.
Churn intelligence
Collect exit feedback, analyze with connected AI and surface actionable insights.
Retention at scale
Coordinate cancellation flows, winbacks, payment recovery and conversion.
Roll20 reduced customer churn with insights from ProsperStack
We now have a real-time look into reasons for cancellation so we can react quickly and significantly reduce churn. We wouldn't have been able to build that capability internally.
Clay Reimus
Director of Growth & Analytics
High-performance cancellation flows for Recurly
Respond to churn with personalized experiences
Increase relevance, increase results. Adapt offers, messaging and flows using Recurly data alongside context from your CRM/CDP and other integrated systems.
Optimize retention performance
Test cancellation experiences, compare outcomes across subscriber segments and use AI Autopilot to prioritize higher-performing offers over time.
Understand why subscribers leave
Capture exit feedback associated with MRR, LTV, plan and tenure to identify churn drivers and focus retention efforts where they matter most. Connect your AI agent for custom analysis.
Extend retention across the lifecycle
Use shared Recurly and cancellation data to coordinate cancellation flows, winback campaigns, payment recovery and conversion incentives as part of a unified retention program.
How ProsperStack helps reduce Recurly churn
1
Connect Recurly and your customer data
Pull Recurly subscription and billing data into ProsperStack. Add CRM/CDP and behavioral data for a more complete view of each subscriber.
2
Design targeted retention experiences
Create surveys, deflections and offers tailored by plan, value, tenure, cancellation reason and other customer attributes.
3
Sync retention actions with Recurly
Automatically apply accepted offers and subscription changes in Recurly, with controls that support your retention strategy.
4
Measure, learn and improve
Track retained customers and revenue, compare performance across cohorts and use experimentation and AI Autopilot to continuously optimize outcomes.
Build a more complete retention system
Reduce churn throughout the customer lifecycle with integrated retention tools.
Cancellation flows
Reduce avoidable churn with adaptive retention experiences at the point of cancellation.
Explore cancellation flows
Winback campaigns
Drive customer re-engagement with personalized winback campaigns built for long-term retention.
Re-engage former customers
Revenue recovery
Resolve payment failures and reduce passive churn with targeted dunning and personalized offers.
Recover failed payments
Conversion incentives
Convert more free users to paid with personalized incentives.
Optimize your funnel
Recurly churn reduction FAQs
How does ProsperStack work with Recurly?
Recurly remains your billing and subscription system of record, while ProsperStack adds a retention optimization layer at the cancellation moment. With ProsperStack, you can use Recurly customer and subscription data to tailor cancellation experiences, capture structured feedback, measure and optimize performance and apply configured retention or cancellation actions back to Recurly.
How is ProsperStack different from Recurly Engage?
Recurly Engage is a broader in-app engagement platform for web, mobile and TV. It supports personalized prompts, cancellation flows, one-click Recurly subscription changes, segmentation and A/B testing across acquisition, engagement, retention and upsell use cases.
ProsperStack is a retention optimization platform anchored at the cancellation moment. Its approach centers on structured cancellation experiences, cancellation intelligence and measurable optimization, with the same context extending into winback and failed-payment recovery.
How is ProsperStack implemented in a Recurly-powered SaaS product?
After connecting Recurly to ProsperStack, embed the ProsperStack JavaScript library into your site. See the documentation for implementation details.
What Recurly data can I use to personalize cancellation experiences?
ProsperStack automatically imports supported Recurly context such as MRR, lifetime value, plan, subscription duration, renewal state, next billing date, past-due status and discount context. Use these properties to route flows, control eligibility, tailor questions and offers and compare outcomes across meaningful customer segments. Recurly custom fields can be mapped to ProsperStack custom properties for use in targeting, conditional flow logic or segmented reporting; CRM/CDP data can also be supplied through ProsperStack's other integrations.
How can Recurly cancellation data inform winback campaigns?
ProsperStack combines cancellation reasons, survey responses, offer history and Recurly subscription context to shape winback audience targeting, timing, messaging and incentives.
How does ProsperStack complement Recurly's dunning and Intelligent Retries?
ProsperStack works alongside Recurly's revenue recovery controls rather than replacing them. Recurly continues to manage payment attempts, retry timing, dunning windows, Account Updater and the action taken when a dunning cycle ends. ProsperStack uses connected billing and payment context to add targeted recovery communications, secure payment-update experiences, personalized incentives and outcome measurement. This coordinates passive-churn recovery with the customer context used across cancellation and winback programs while leaving payment collection in Recurly.
Technical details
Retention platform
Cancellation flows
Winback campaigns
Revenue recovery
Conversion incentives
Autopilot offers
MCP server
Customer portal
Offers
| Coupon | Percentage and fixed amount; one-time, time-limited or indefinite duration |
| Change plan | Immediately or at the end of the billing period; supports coupon application |
| Trial extension | |
| Pause subscription | For a number of billing cycles or indefinitely |
| Modify subscription | Immediately or at the end of the billing period |
| Reactivate | |
| Payment recovery | |
| Custom |
Customer segmentation properties
| Subscriber | Active offer ID, Active subscription count, ARR, Billing location, Cancel reason, Cancel reason code, Days since saved, Email address, First name, Last name, Location, LTV, MRR, Paid invoices, Past due amount, Saved date, Status, Subscription plan IDs |
| Subscription | Active coupon ID, Add-on IDs, Add-on names, ARR, Cancel reason, Cancel reason code, Discount fixed amount, Discount percentage, Duration (days), Is free trial, Is past due, Last failure reason, Last payment date, LTV, MRR, Next billing date, Next retry date, Paid invoices, Past due amount, Past due date, Payment failure count, Status, Trial days, Trial end date, Trial start date, Will renew |
| Plans | Plan code, Plan IDs, Plan interval counts, Plan intervals, Plan names, Plan quantities |
We love the ability to collect feedback and segment our customers. Now we can offer resources that truly solve our customers’ problems so they don’t have to cancel.
Rachel Mullins
Customer Success Manager
