The retention platform to reduce Submarine churn

Personalized cancellation experiences, measurable retention outcomes and coordinated lifecycle campaigns for Submarine.

Trusted by high-volume subscription businesses

Every cancellation is a retention opportunity

Measure, test and optimize the cancellation moment with ProsperStack + Submarine.

Tailored experiences
Use Submarine data and customer context to personalize cancellation flows and retention offers.
Performance optimization
Continuously improve retention with A/B testing, reporting and AI Autopilot.
Churn intelligence
Collect exit feedback, analyze with connected AI and surface actionable insights.
Retention at scale
Coordinate cancellation flows, winbacks and conversion.
An invaluable asset to our business. We couldn't be happier with the results and highly recommend ProperStack to any ecommerce store looking to take their operations to the next level.
Andrew Feld
President

High-performance cancellation flows for Submarine

Respond to churn with personalized experiences

Increase relevance, increase results. Adapt offers, messaging and flows using Submarine data alongside context from your CRM/CDP and other integrated systems.

Optimize retention performance

Test cancellation experiences, compare outcomes across subscriber segments and use AI Autopilot to prioritize higher-performing offers over time.

Understand why subscribers leave

Capture exit feedback associated with MRR, LTV, plan and tenure to identify churn drivers and focus retention efforts where they matter most. Connect your AI agent for custom analysis.

Extend retention across the lifecycle

Use shared Submarine and cancellation data to coordinate cancellation flows, winback campaigns and conversion incentives as part of a unified retention program.

How ProsperStack helps reduce Submarine churn

1
Connect Submarine and your customer data
Pull Submarine subscription and billing data into ProsperStack. Add CRM/CDP and behavioral data for a more complete view of each subscriber.
2
Design targeted retention experiences
Create surveys, deflections and offers tailored by plan, value, tenure, cancellation reason and other customer attributes.
3
Sync retention actions with Submarine
Automatically apply accepted offers and subscription changes in Submarine, with controls that support your retention strategy.
4
Measure, learn and improve
Track retained customers and revenue, compare performance across cohorts and use experimentation and AI Autopilot to continuously optimize outcomes.

Submarine churn reduction FAQs

How does ProsperStack work with Submarine?
Submarine remains the subscription system of record, while ProsperStack adds a retention optimization layer at the cancellation moment. ProsperStack uses supported Submarine customer and subscription context to tailor the experience, capture structured feedback, test retention strategies and measure outcomes; Submarine continues to execute the underlying subscription changes.
How is ProsperStack different from Submarine's customer portal and subscription API?

Submarine provides an API-first subscription platform and an optional Porthole-based customer portal that merchants can use or customize for subscription management. ProsperStack is a retention optimization platform anchored at the cancellation decision: it adds targeted multi-step experiences, structured churn intelligence, controlled experimentation and performance measurement while Submarine remains responsible for the subscription.

The products are complementary. Submarine supplies the underlying subscription controls and flexible account experience; ProsperStack gives retention teams a measurable system for deciding which intervention to present, learning from the response and improving the strategy over time.

How is ProsperStack added to a Submarine customer portal on Shopify?
Connect Submarine to ProsperStack, authorize the Shopify connection and add the ProsperStack snippet to the active Shopify theme. See the documentation for implementation details.
What Submarine data can I use to personalize cancellation experiences?
ProsperStack imports Submarine subscriber, subscription and plan properties. Use that context for flow routing, offer eligibility, tailored questions and segmented performance analysis. Refer to the technical details below.
Can cancellation data from Submarine customers support winback campaigns?
Yes. You can use Submarine subscription and customer context alongside cancellation reasons, survey responses and offer history to target and personalize winback campaigns in ProsperStack.
Does ProsperStack replace Submarine's failed-payment retries and recovery workflows?
No. Submarine remains responsible for payment attempts and its retry policy, and it can expose failed-charge events through Shopify Flow for customer communications in systems such as Klaviyo.

Technical details

Retention platform
Cancellation flows
Winback campaigns
Conversion incentives
Autopilot offers
MCP server
Offers
CouponPercentage and fixed amount; one-time, time-limited or indefinite duration
Product swap
Reschedule order
Pause subscriptionFor a fixed duration
Custom
Customer segmentation properties
SubscriberActive offer ID, ARR, Cancel reason, Cancel reason code, Days since saved, Email address, First name, Last name, LTV, MRR, Paid invoices, Saved date, SKU count, SKUs, Status, Subscription plan IDs
SubscriptionActive coupon ID, ARR, Cancel reason, Cancel reason code, Duration (days), LTV, MRR, Next billing date, Next delivery date, Paid invoices, SKU count, SKUs, Status
PlansPlan IDs, Plan interval counts, Plan intervals, Plan names, Plan quantities
We love the ability to collect feedback and segment our customers. Now we can offer resources that truly solve our customers’ problems so they don’t have to cancel.
Rachel Mullins
Customer Success Manager
Reduce Submarine churn with ProsperStack