Case studies
Retention confidence, in practice
See how subscription businesses are using ProsperStack to measure, test and optimize retention performance.
Case studies
Hootsuite already had a cancellation flow, but they needed a more effective way to personalize the experience, respond to different churn drivers and continuously test new retention strategies.
With ProsperStack, Hootsuite introduced customer segmentation, targeted offers and tailored deflections — preventing $997,000 in revenue churn and retaining more than 18,000 customers in the first year.
The Star Tribune wanted to offer a self-service cancellation option without sacrificing retention performance.
Using ProsperStack, the paper delivered targeted save offers to valuable customer segments and ran 15 experiments during its first year. The resulting cancellation flow achieved an 18.5% online save rate — outperforming its call center by 10%.
Soundstripe was processing thousands of cancellations each month without the data needed to respond strategically.
ProsperStack helped the company automate its cancellation experience, collect more meaningful churn feedback and measure retention performance. In the first 90 days, Soundstripe retained 500 customers and $20,000 in revenue.
