The retention platform to reduce Paddle churn

Personalized cancellation experiences, measurable retention outcomes and coordinated lifecycle campaigns for Paddle.

Trusted by high-volume subscription businesses

Every cancellation is a retention opportunity

Measure, test and optimize the cancellation moment with ProsperStack + Paddle.

Tailored experiences
Use Paddle data and customer context to personalize cancellation flows and retention offers.
Performance optimization
Continuously improve retention with A/B testing, reporting and AI Autopilot.
Churn intelligence
Collect exit feedback, analyze with connected AI and surface actionable insights.
Retention at scale
Coordinate cancellation flows, winbacks and conversion.
Roll20 reduced customer churn with insights from ProsperStack
We now have a real-time look into reasons for cancellation so we can react quickly and significantly reduce churn. We wouldn't have been able to build that capability internally.
Clay Reimus
Director of Growth & Analytics

High-performance cancellation flows for Paddle

Respond to churn with personalized experiences

Increase relevance, increase results. Adapt offers, messaging and flows using Paddle data alongside context from your CRM/CDP and other integrated systems.

Optimize retention performance

Test cancellation experiences, compare outcomes across subscriber segments and use AI Autopilot to prioritize higher-performing offers over time.

Understand why subscribers leave

Capture exit feedback associated with MRR, LTV, plan and tenure to identify churn drivers and focus retention efforts where they matter most. Connect your AI agent for custom analysis.

Extend retention across the lifecycle

Use shared Paddle and cancellation data to coordinate cancellation flows, winback campaigns and conversion incentives as part of a unified retention program.

How ProsperStack helps reduce Paddle churn

1
Connect Paddle and your customer data
Pull Paddle subscription and billing data into ProsperStack. Add CRM/CDP and behavioral data for a more complete view of each subscriber.
2
Design targeted retention experiences
Create surveys, deflections and offers tailored by plan, value, tenure, cancellation reason and other customer attributes.
3
Sync retention actions with Paddle
Automatically apply accepted offers and subscription changes in Paddle, with controls that support your retention strategy.
4
Measure, learn and improve
Track retained customers and revenue, compare performance across cohorts and use experimentation and AI Autopilot to continuously optimize outcomes.

Paddle churn reduction FAQs

How does ProsperStack work with Paddle?
Paddle remains your merchant of record and billing and subscription system of record, while ProsperStack adds a retention optimization layer at the cancellation moment. With ProsperStack, you can use Paddle subscriber and subscription data to tailor cancellation experiences, capture structured feedback, measure and optimize performance and apply configured retention or cancellation actions back to Paddle.
How is ProsperStack different from Paddle Retain Cancellation Flows?

Paddle Retain Cancellation Flows provide a native offboarding journey with surveys and curated salvage attempts such as pauses, plan switches, discounts and conversations with support. For Paddle Billing customers, Retain can launch from Paddle's customer portal and apply the resulting subscription action in Paddle automatically.

ProsperStack is a retention optimization platform anchored at the same decision point. Combine Paddle data with product, CRM and CDP context; control how different customers move through the experience; run measured experiments; and connect cancellation insights to a broader lifecycle retention strategy.

How do I add ProsperStack to a Paddle-powered SaaS product?
Connect your Paddle account to ProsperStack, then embed the ProsperStack snippet in your application. See the documentation for implementation details.
What Paddle data can I use to personalize cancellation experiences?
ProsperStack automatically makes supported Paddle properties available for targeting and analysis, including recurring value, lifetime value, subscription status and tenure, renewal and past-due state, plan and billing-interval context. The technical details section lists the complete supported set.
Can ProsperStack cancellation data inform winback campaigns for Paddle customers?
Yes. Cancellation reasons, survey responses and offer history collected by ProsperStack can be combined with imported Paddle subscription context to decide which former customers to contact, when to contact them and which message or incentive to test.
Does ProsperStack replace Paddle Retain Payment Recovery?
No. Paddle Retain Payment Recovery continues to manage failed-renewal recovery through its adaptive retries, dunning emails and in-app payment-update prompts.

Technical details

Retention platform
Cancellation flows
Winback campaigns
Conversion incentives
Autopilot offers
MCP server
Customer portal
Offers
CouponFixed amount; one-time or indefinite duration
Change planImmediately; supports proration and coupon application
Pause subscriptionFor indefinitely
Custom
Customer segmentation properties
SubscriberActive offer ID, ARR, Cancel reason, Cancel reason code, Days since saved, Email address, First name, Last name, LTV, MRR, Paid invoices, Saved date, Status, Subscription plan IDs
SubscriptionActive coupon ID, ARR, Cancel reason, Cancel reason code, Discount fixed amount, Duration (days), Is free trial, Is past due, LTV, MRR, Next billing date, Paid invoices, Status, Will renew
PlansPlan IDs, Plan interval counts, Plan intervals, Plan names, Plan quantities
We love the ability to collect feedback and segment our customers. Now we can offer resources that truly solve our customers’ problems so they don’t have to cancel.
Rachel Mullins
Customer Success Manager
Reduce Paddle churn with ProsperStack