Conversion incentives

Drive more subscriber conversions

Turn trials and free plans into paid subscriptions with targeted incentives built on customer context.

Trusted by high-volume subscription businesses

Strategic incentives for serious lifecycle teams

Target the right subscribers

Segment campaigns by plan, trial status, lifecycle stage, customer value, product behavior and integrated CRM/CDP data.

Personalize offers and messaging

Adapt incentives, banners and popups based on subscriber context for highly-relevant experiences.

Measure, iterate and improve

Track campaigns, offer acceptance and conversion outcomes across customer segments to understand what works and optimize performance.

Coordinate campaigns across the lifecycle

Leverage campaigns that support your broader strategy across acquisition, activation, retention and recovery.

How it works

Connect your subscription data

Integrate billing, CRM/CDP and other data sources to target campaigns precisely.

Embed ProsperStack on your website

Add a code snippet to start displaying targeted campaigns to your subscribers.

Launch targeted conversion campaigns

Design personalized banners and popups, then track performance by campaign, offer and subscriber cohort.

Conversion incentives FAQs

What are conversion incentives?

Conversion incentives are targeted offers designed to move subscribers from a trial, free plan or lower-value plan into a paid subscription. They can include discounts, trial extensions, upgrade offers or other incentives delivered through onsite banners and popups.

How are ProsperStack conversion incentives different from generic website popups?

Generic popups usually rely on broad targeting and static messages. ProsperStack conversion incentives are built around subscription and customer data, so you can target offers by plan type, trial status, customer value, CRM/CDP attributes and more.

Which billing platforms do you integrate with?

Conversion incentives work with Stripe, Chargebee, Recurly, Braintree, Maxio and Paddle–or use a custom integration. Note: Payment details can be collected with Stripe, Chargebee, Recurly.

Which CRMs/CDPs do you integrate with?

We integrate with HubSpot, Salesforce, Intercom, Klaviyo, Yotpo and Twilio Segment.

How do I implement conversion incentives?

See the documentation.

What data can I use to segment conversion campaigns?

You can segment conversion campaigns using data from your billing platform, CRM/CDP and other integrated systems. Common fields include plan type, trial status, lifecycle stage, MRR, LTV, subscription tenure, product usage and customer segment.

Build a more complete retention system

Reduce churn at every stage of the customer lifecycle with integrated retention tools designed to work together.

Cancellation flows

Reduce avoidable churn with personalized retention experiences at the point of cancellation.

Upgrade your cancel button

Winback campaigns

Drive customer re-engagement with personalized winback campaigns built for long-term retention.

Re-engage former customers

Revenue recovery

Resolve payment failures and reduce passive churn with targeted dunning and personalized offers.

Recover failed payments

Autopilot offers Update

Automatically identify and prioritize the retention offers that drive the most long-term revenue.

Explore AI Autopilot

Subscription growth resources

Customer acquisition

Willingness to Pay - How to Measure and Improve

June 10, 2024

Customer retention

3 Strategies to Improve Customer Stickiness

November 13, 2020

Churn management

Churn Stakeholders: Who is Responsible for Customer Retention?

August 20, 2020

Smarter retention starts with ProsperStack