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Custom properties can be used to build segments based on additional data stored on a subscription or subscriber.
Manage your custom properties from Settings → Manage custom properties.
From the Properties screen, click Create a property.
Choose to assign your new property to either the Subscriber or Subscription object type.
The available data types for custom properties are:
Any data you store in a custom property will be validated based on the chosen data type.
Number properties have an additional option for controlling the formatting when displaying the property value. Formatting only applies when the property value is displayed and does not affect how the value is used in segments.
Some of the data types for custom properties expect values to be in a certain format in order to be stored correctly.
True or false (boolean)
If you're sending data to a custom property from an integration that doesn't support boolean values (like Stripe metadata), you can use the following text values:
Note that a blank text value will be converted to
false and any other non-blank text value will be converted to
Date values should be in ISO 8601 format, for example "1983-06-16".
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